Driving Demand
In the U.S., federal and state government agencies have enacted policies that are driving automakers to design and manufacture vehicles with lower carbon profiles. The efforts are producing results.
The California Air Resources Board, for example, is requiring that automakers deliver an increasing number of zero-emission light-duty vehicles each year beginning with model year 2026. Furthermore, California consumers are encouraged to purchase EVs through a series of incentives enacted under various state policy measures. During the first half of 2023, California broke its own record with EVs accounting for more than 25% of light-duty vehicles sold in the state. The trend indicates that California is well on its way toward meeting its ambitious goal of having EVs account for 100% of all new vehicle sales by 2035.
Other incentives have also been created to increase global EV adoption. In the U.S., the Infrastructure Investment and Jobs Act provides $7.5 billion to build a network of chargers nationwide. Grants and loans for EV battery manufacturing and tax breaks for EV buyers are also in place. Other countries have embraced internal combustion engine bans, tax incentives, the creation of zero-emissions zones and other policies to encourage adoption.
Consumer sentiment is an increasingly important factor driving demand. Early adopters have demonstrated willingness to pay higher prices for earlier EV models and EV market forecasts now make it clear that more and more consumers are consciously choosing to financially support a more sustainable future by purchasing lower emissions vehicles.
Most utilities are well aware of these trends and are engaged in sophisticated planning and modeling of their service networks to better forecast where EV load will materialize and plan capital investments accordingly.