Step 1: Create data business cases. After a DOT merges all data and establishes a universal data vocabulary, a data analytics team, comprised of data analysts and subject matter experts, sits down with individual DOT business groups to create data business cases that pinpoint and address each group’s specific challenges. Data analysts bring experience in data processing, visualization and analysis, while subject matter experts come with a working knowledge of the DOT processes and an understanding of how data analytics can improve the efficiency and reliability of those processes.
Step 2: Develop a work plan. After a business case is created, it’s time to construct a work plan, which is wrapped in a hypothesis and contains a list of potential solutions that speak to each specific business case. This work plan also conveys the benefits anticipated for each business unit. Work plans can vary greatly, depending on the individual business groups and their business cases, and might need to be repeated until a solution or decision is reached.
Step 3: Conduct an informed analysis. Once there’s clear direction on how a DOT wants to solve a challenge, the data analytics team takes a deep dive into the data. But it’s not always a linear track. People who specialize in this arena know the data might uncover potential outcomes or trends not anticipated in the work plan. It takes someone with specific knowledge to identify an interesting data “find” or “path.” When sifting through and merging the data, then comparing different elements against each other, specialists vet the data and determine what has value and what doesn’t.
Trained professionals can identify findings that are likely to profoundly impact agency operations, as opposed to someone who is just looking for statistically significant trends. This part of the process builds a narrative that can inform future studies or support current work. Though those individual data elements might not have been part of the original search during the initial task, they can bring ancillary value to the client.
Step 4: Iterate the preliminary results. When interesting new information is brought to light, the focus often changes. Reviewing the initial results educates the data analytics team about the DOT’s process and enlightens the agency about new information unexpectedly extracted from the data.
Bringing a third-party perspective to the DOT process, an experienced data analytics team, equipped with data analytic manipulation capabilities, can connect the dots and facilitate a conversation between technical staff and decision-makers. A data analyst with a clear understanding of both worlds can look at the data, find the value and communicate with decision-makers about specific topics. This is what differentiates this comprehensive data collection process from others and explains its effectiveness.
Step 5: Present the results to DOT executive staff and decision-makers. Once a decision is made, the DOT data unit can implement the necessary changes to its process, which also provides proof of investment.