Summary

Understanding fandom can influence sports organization decisions, venue design, revenue opportunities and the way we create and enhance experiences. Hear from our team and panelists from sport and aviation industries, originally shared during the virtual ALSD Conference and Tradeshow, to learn how case studies and research can guide safe, meaningful experiences across markets.

Speakers

Erica Muhlenbruch, IIDA, LEED AP

Practice Leader | Sport, Performance & Entertainment
Burns & McDonnell

Erica has spent 20 years as a designer, and in her current role she is helping establish a solutions-led design-build studio at Burns & McDonnell, engaging in partnerships to create purposeful human experience and crafted architectural encounters.

Peter Sorckoff

Founder and CEO
Seer World

Peter brings more than 20 years of marketing and branding experience to the table in every interaction, leveraging his deep understanding of behavioral strategy and the phenomenon of fandom.

Brian Cobb

Chief Innovation Officer
Cincinnati/Northern Kentucky International Airport

Brian oversees a team of professionals working in the fields of customer relations and terminal services, graphics and signage, housekeeping and custodial contracts, information technology, and innovation programming. His role includes strategic competitive and experience advantages through effective facilitation and talent and technology acquisitions.