Ammonia (NH3) is an essential feedstock for agricultural fertilizer. Today, approximately 88% of the ammonia produced in North America is used for fertilizer production. The global market for ammonia currently sits at nearly $100 billion, and is projected to grow to $172 billion by 2034, thanks to rapid growth in Asia and Europe and expansion to other use cases.
New production technologies and the potential for NH3 and hydrogen used as carbon-free resources are further expanding applications for ammonia. From shipping fuel to emissions-free power, this unique market presents an export opportunity for terminal operators to get on board.
Despite the opportunities, some headwinds have emerged for green ammonia projects. Under the One Big Beautiful Bill Act (OBBBA), the outlook for ammonia could potentially be impacted by the accelerated phase-out of the 45V hydrogen tax credits that were enacted under the Biden Administrations Inflation Reduction Act (IRA). The uncertainty over investment tax credits for green hydrogen processes could create a ripple effect for supply chains for ammonia projects. These headwinds could result in a retreat of capital backing for green ammonia projects, forcing international buyers to pivot to other international markets.
The story is a bit different for blue ammonia as the market has become more favorable, thanks to the 45Q tax credit for carbon capture that remains largely intact under OBBBA. The blue ammonia process that utilizes America’s abundant natural gas and ideal geology for underground sequestration, now has a solid business case. New investment led predominantly by Japanese and South Korean firms and new subsidy frameworks in international markets — including Japan's Hydrogen Society Promotion Act — are aiding large-scale U.S. blue ammonia export projects.
Meanwhile, policy-driven turbulence in the U.S. is prompting opportunities for other nations to capture share in the ammonia market as international investors re-evaluate their strategies. For example, certain Middle Eastern countries are well-positioned to capitalize on their strategic location and resource advantages to supply both Europe and Asia. Meanwhile, Canada and Australia are emerging as attractive and stable alternatives for developing the new wave of low-carbon ammonia production capacity, thanks to their own combination of financial incentives, freight advantages, and established energy relationships with Asia.