With increased flight demands and limited numbers of gates, airlines have limited flexibility to adjust to unforeseen conditions. An irregular operations event can have immediate and severe, negative effects on an airline. An event at any one airport with a single plane can ripple through hundreds of airports serving thousands of commercial aircraft. The impacts of a single event are felt on local, regional and even national levels — sometimes for months, or even years.
In an age of social media exposure, even acts of nature can impact the reputation of the airports and airlines if unplanned events are not handled proficiently and with the least impact to the passenger experience. Damage to an airline’s reputation can equate to impact to the bottom line.
Key to success of recovering from both planned and unplanned events is collaboration between airports and airlines. Airlines can do a certain amount of preparation and planning for events in isolation, but without the wider vision of impacts across the airport — in coordination with other airlines that serve an airport — there is a limit to the success that any single entity can have. Through collaboration and interconnectivity with other stakeholders at an affected location, the impact of events will be minimized. Interconnection and communication are key to providing an integrated plan that keeps all stakeholders working together to provide unique solutions.